Zara marketing case study analysis 2876 words bartleby. Zara supply chain analysis the secret behind zaras. Zara is a publicly traded company which operates under the parent company the inditex group whose headquarters are in spain, europe. Pdf zara is one of the most popular fast fashion brands which expand quickly in the worldwide fashion market. In order to understand and appreciate just how counterintuitive and successful zara.
Founded in 24 may,1975 by amancio ortega and rosalia mera. A case study analysis of zaras operations strategy. Business model overview and research opportunities felipe caro. In its offering document, inditex described zara in this way. In 2003 zara was the only kasra ferdows, retailer that could deliver garments to its georgetown.
It is a popular fashion designing and manufacturing company, which has been declared as the most efficient market responding enterprise. Zara s unique business model is driven by its supply chain capabilities. Apr 30, 2019 one of the stores which gives marketers lessons on how to keep customers coming back is zara. Zaras target market is people from teens to adults, men and women. Here is the complete zara case study harvard solution for the topic. The case offers an illustration of a fastresponse global supply, production and retail network. Quantitative models and empirical studies, 2nd edition, narendra agrawal and stephen a. The case study analyses the strategic, operational and supply chain processes that have contributed to the success of zara s retail operation. Zara fast fashion case analysis free download as word doc. Purpose the purpose of this paper is to assess and document the key aspects in zara s success by identifing current gaps, and to provide direction for future research efforts.
Kohan, based on the 4es model of marketing, where experience replaces product, exchange in new price, evangelism is now. They are the third largest brand in the garment industry and are a unit of inditex. Here is the swot analysis of zara or its internal analysis. Business analysis of zara, the leading and the profitable brand of inditex 1592 words 7 pages. How well does zara perform compared to its competitors. Zara business model case analysis 2398 words bartleby. Swot analysis of zara zara swot analysis or internal. In this study, we are going to analyze the internal and external market environment of zara and sharing some suggestions that the. Executive summary this case paper presents the business analysis of zara, the leading and the profitable brand of inditex. Strategy implementation conclusion monitoring and evaluation goals.
Zara is the flagship brand of the spanish retail group, inditex sa. It for fast fashion case solution and analysis, hbr. Zara is known for its fresh designs and for keeping the designs on rotation so that the customers always get new designs whenever they walk into the showroom. As described in a case study of zaras supply chain, the company is vertically integrated, controlling most of the processes in its supply chain. The company remained based in spains galicia region even as it became an international chain, with more than 300 stores worldwide. The headquarters of the company are located in spain and the company exists from 1975. Focuses on inditex, an apparel retailer from spain, which has set up an extremely quick response system for its zara chain. This study is conducted to understand the market potential of zara internally and externally. The international growth of zara mba knowledge base. In this paper im going to discuss the companys background and history, the swot analysis, the strategies that adopted in the company, challenges, opportunities, and the mission vision and objective. Zara is a spanish clothing and accessories retailer based in arteixo, galicia. Learning from zara case study procurement and outsourcing.
Lecture notes case study zara case analysis strategy. Doc the strategic management analysis of zara relative. Keywords supply chain management, agile supply chain, zara case study analysis. Zara swot analysis or internal analysis marketing91.
Pulling together both the external and internal factors impacting on zara as an organisation, it is then possible to establish a strategic plan for the future, in order to ensure the ongoing success of this substantial fashion retailer. Next to zara, the rest of the labels the groups own are bershka, massimo dutti, pull and bear, stradivarius, oysho, zara home, zara kinds and uterque. Top 5 links zara case study the zara case study is one of the best know cases in supply chain education related to retail supply chain planning. To be the number one supplier of affordable fashion in the world and to continue its expansion globally. Zara design teams tracked customer preferences and used sales information such as sales analysis, store trends and product life cycle information from the store managers, based on a consumption information system to transmit repeat orders and new designs to internalexternal suppliers and the dc. Please do not distribute without the authors permission. How zara operates inditex, the parent company of zara, has its headquarters located in the small town of arteixo, north of spain. Above is a sample case study analysis of reputable fashion company zara. Proposal of improvement in supply chain management. Purpose the purpose of this paper is to assess and document the key aspects in zaras success by identifing current gaps, and to provide direction for future research efforts. An indepth case approach is adopted based on extensive secondary research. You can explain these factors in detail through zara case study solution ppt. The slitherers ipygo 2009 24 questions for process analysis and design.
Zara case analysis module 1 case 1 final free download as word doc. This case study analysis aims to answer the following questions for discussion. In the recent years, there has been a surge of global fashion brands. The reason that it has become a major hit in the world of fashion is because it could manage to defy conventional wisdom.
Zara is an appropriate characterization of an excellent apparel supply chain in europe. The creator and owner of the company amancio ortega also owns such world famous brands like pull and bear, stradivarius and bershka. That may be because they have confidently trusted in case studies related to them. Zara is the company in which this csr analysis focus, because of the company. Zara offered clothing for women about 58% of sales, men about 22% and children about 20%.
It also provided an added sense of quality to the product as the tags would be labeled withmade in europe rather than made in china. It carries about 11,000 distinct items per year in thousands of stores worldwide compared to competitors that carry 2,000. On the average, 50% of its products are manufactured in spain, 26% in the rest of europe and 24% in asian countries. External analysis inditex with its flagship brand zara should look to enter new zealand market, which is still untapped by the compan. Get the most appropriate analysis of zara case study related to supply chain management from our management experts. The main part of the case examines the key aspects in the internationalisation of zara, namely. Development of integrated communication plan for zara zara marketing case study analysis overview.
Zara case solution, zara case analysis, zara case study solution, annual report part 1. Profileof zara zara is a spainbased clothing and accessories retailer founded by husband wife duo amancio ortega and rosalia mera under the umbrella of inditex group. Zara is a wellrenowned name in the field of clothes and accessories, all across. The group is located in spain, where the first zara store was opened. Zaras fast fashion model and its astounding success is often discussed in the form of case studies in major business institutions. The case study analyses the strategic, operational and supply chain processes that have contributed to the success of zaras retail operation. This report aims to develop and analyze the case of zara to explore zaras successful. The international growth of zara the emergence of global fashion has transformed the way fashion is perceived in the contemporary world. Establishing merchandise sources, policies and practices. Zara is one of the most popular fast fashion brands which expand quickly in the worldwide fashion market. Business strategy of fast fashion a case study of zara. Albert sedaghatpour individual case analysis zara 72409 introduction zara is the flagship chain store of inditex group owned by spanish tycoon amancio ortega. Zara s case study zara is a fashion label and fashion chain stores established in 1975 by the spanish group inditex own by amancio ortega. Zara was described by louis vuitton fashion director daniel.
Find out about zara s crm software, and what type of customer relationship management system you should use for your business. As described in a case study of zara s supply chain, the company is vertically integrated, controlling most of the processes in its supply chain. In this study, we are going to analyze the internal and external market environment of zara and sharing some suggestions that the company should consider continuing their success. This section presents the major findings of the analysis of zara and the implications on zara s business strategy. Zara is a spanish company which designs and sells clothes all over the world. As inditex, the parent company of zara, continues operations they face a growth challenge between developing their lesserknown retail chains or determining the most effective way to expand zara into further geographical regions, both within europe and around the world. It for fast fashion 3 executive summary this paper presents an analysis of zara, an international retailer that follows a simple, yet unique.
As a brand, their speed and responsiveness to the latest fashion trends are key to zara s competitive advantage. We offer zara s case study help at most affordable prices through our proficient 24x7 service in the field of case study help. A better fashion business model zara is one of the most well known brands in the world and is also one of the largest international fashion companies. Zara case analysis module 1 case 1 final point of sale. The case shows that the gap outsourced more than 90% production while zara has its own factories and half of its productions are kept inhouse, which means the gap has insufficient control over production and capital costs. It for fast fashion case analysis abstract this case paper makes a possible business analysis of zara, a successful spanish accessories and clothing retailer of inditex parent companythe case analysis objective is to discuss on its pos systems to be continued on dos based operating systems or to upgrade. Instead of predicting months before a season starts what women will want to wear, zara observes whats selling and whats not and continuously adjusts what it produces and merchandises on that basis.
Zara was described by louis vuitton fashion director daniel piette as. The sections in the report will provide the detailed analysis on the competitive performance of zara, business models, growth chain and lastly the detailed recommendations and the conclusions. The case is based on the retail chain zara located in spain, it is regulating under the global value chain, and it is offering premium quality products for both the middle class and the higherclass customers. Aug 04, 2017 a case study analysis of zaras operations strategy zara is the largest division and flagship brand of the spanish retail group inditex 1. Zara case paper analysis 4 case description zara is one of the largest international fashion brands of inditex. Zara is a highfashion concept offering apparel, footwear and accessories for women, men and children, from newborns to adults aged 45.
Zara case study 3 zara case study zara irrupted the fashion market by a business model that starts with the customer needs, and a supply chain model with vertical integration that allows the company to respond to market trends faster than competitors. Zara is a clothing retailer who has taken a new approach in the industry. Zara changes its clothing designs every two weeks on average, while competitors change their designs every two or three months. Question 1 make an analysis of the company considering the swot. One of the stores which gives marketers lessons on how to keep customers coming back is zara. Ipygo 2009ipygo 2009 zara description of general details of. Analysis of zara s fastfashion retailing strategy with fit shelley e. Zara fast fashion case study analysis discusses about international marketing strategies adopted by zara brand and zara s business model, market selection, entry strategies, and standardization of marketing approach as well as future prospective markets for growth. Doc the strategic management analysis of zara relative to.
Zara supply chain analysis the secret behind zara s retail success its not unusual to pass a zara store and do a doubletake didnt you just see that on the catwalk. This report aims to develop and analyze the case of zara to explore zara s successful. Introduction zara is a wellrenowned name in the field of clothes and accessories, all across the world. Save energy and take ecofriendly steps toward the society. Lecture notes case study zara case analysis strategy organization and marketing. Zara needs just two weeks to develop a new product and get it to stores, compared to the sixmonth industry average, and launches around 10,000 new designs each year.
We set out to understand what are the winning elements in zara s business model, and probably only scratched the surface of the key to their success. Mar 17, 2019 zara is inditexs first as well as the most profitable brand. This study analyzes the business strategy of fast fashion through zara, a successful fashion brand from inditex spain. The purpose of this work project will be to provide an analysis on zaras business. Introduction zara, the worlds biggest retail chain store of inditex group was founded by amancio ortega in spain in the year 1975. The strategic management analysis of zara relative to the case in developing countries. Here we shall look into the 6 external factors that affect or play a role in the growth and development of this company. Jan 11, 2017 zara case study pestle swot analysis 1. The major findings are divided into the following categories.
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